This statistic gives information on the digital buyer penetration in Australia from 2013 to 2018. In 2013, 77.2 percent of internet users in Australia had purchased products online. In 2017, this figure is expected to grow to 79.7 percent.
Digital buyer penetration in Australia from 2013 to 2018
Characteristic
Share of internet users
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* Forecast. Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
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eMarketer. (July 30, 2014). Digital buyer penetration in Australia from 2013 to 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/261653/digital-buyer-penetration-in-australia/
eMarketer. "Digital buyer penetration in Australia from 2013 to 2018." Chart. July 30, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/261653/digital-buyer-penetration-in-australia/
eMarketer. (2014). Digital buyer penetration in Australia from 2013 to 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/261653/digital-buyer-penetration-in-australia/
eMarketer. "Digital Buyer Penetration in Australia from 2013 to 2018." Statista, Statista Inc., 30 Jul 2014, https://www.statista.com/statistics/261653/digital-buyer-penetration-in-australia/
eMarketer, Digital buyer penetration in Australia from 2013 to 2018 Statista, https://www.statista.com/statistics/261653/digital-buyer-penetration-in-australia/ (last visited July 22, 2024)
Digital buyer penetration in Australia from 2013 to 2018 [Graph], eMarketer, July 30, 2014. [Online]. Available: https://www.statista.com/statistics/261653/digital-buyer-penetration-in-australia/